The executive order outlined that “radical gender ideology has devastated biological truth and women’s safety and opportunity,” and will protect Americans’ First Amendment and statutory rights to recognise the biological and binary nature of sex.
“Men and women are equal but have obvious sexual differences,” it reads. “If federal policies promote such an obvious falsehood that men can become women, the Government will forfeit all credibility. The Government must maintain a commitment to recognising biological reality to maintain the trust of the American people.”
Early moves by the administration to roll back DEI initiatives in the Federal Government were followed by retailers shutting down DEI programmes — an optional decision.
This year, many retail chains and major brands have remained fairly quiet about promoting LGBT-related campaigns at the start of the month of June.
According to a survey of more than 200 corporate executives conducted by Gravity Research, 39% of companies report scaling back their Pride Month engagements this year.
Retailers, like Target and Bud Light, say boycotts and protests by conservatives from major outlets and companies are finally being felt in the bottom line.
As CBN News reported, Target lost $9 billion in one week in 2023 after it began advertising gay pride products, including items for transgender women, in early May.
“It’s clear that the administration and their supporters are driving the change,” Luke Hartig, the President of Gravity Research, told CNN. “Companies are under increasing pressure not to engage and speak out on issues.”
Target appears to be taking a different approach this year by launching fewer LGBT “inclusive” products in “select stores.”
Other retail branches are going with a more patriotic theme instead.