Luxury hospitality brand Mandarin Oriental Hotel Group has announced a landmark wellness collaboration with Olympic icon Simone Biles, naming her its first-ever Global Wellness Ambassador.
Nijatravel report that the Mandarin Oriental Simone Biles wellness partnership marks a strategic move by the globally renowned hotel group to redefine luxury hospitality through holistic wellbeing experiences. The initiative seeks to integrate physical strength, mental resilience, recovery practices, and balanced living into the guest journey across Mandarin Oriental properties worldwide.
The partnership signals a new chapter for the brand, positioning wellness not merely as a spa offering but as a core philosophy embedded within its global operations. Biles, widely regarded as the most decorated gymnast in history with 11 Olympic medals and 30 World Championship medals, brings both credibility and lived experience to the role.
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According to the hotel group, Biles will collaborate closely with its wellness advisory board to help shape innovative programming, contribute to curated experiences, and participate in global storytelling campaigns centered on sustainable self-care and resilience. The goal is to create authentic wellness experiences that resonate with modern luxury travelers seeking restorative and performance-enhancing escapes.
The initiative officially launched at Mandarin Oriental, Milan, where two signature experiences inspired by Biles’ personal wellness philosophy were unveiled. These include the “Double-Double Glow” spa treatment and the “Champion Chip” cookie, available for a limited period. The Milan activation sets the tone for what the brand describes as a broader rollout of wellness-driven guest experiences across its portfolio.
Mandarin Oriental executives emphasized that this collaboration goes beyond a traditional celebrity endorsement. Instead, it represents a long-term, values-aligned partnership focused on measurable impact in the global wellness travel market. By combining Biles’ advocacy for mental health and athletic excellence with Mandarin Oriental’s luxury service standards, the group aims to appeal to discerning travelers prioritizing mindful living.
Industry analysts note that the Mandarin Oriental Simone Biles wellness partnership arrives at a time when wellness tourism continues to experience sustained global growth. Luxury travelers are increasingly seeking destinations that combine comfort with holistic enrichment — including mindfulness programs, fitness optimization, spa therapies, and nutritional balance.
For the hospitality sector, this collaboration underscores a broader shift toward experiential luxury, where emotional wellbeing and purpose-driven travel shape consumer decisions. By aligning with one of the world’s most recognizable athletes, Mandarin Oriental strengthens its positioning within the competitive global wellness travel space.