Dubai, UAE — September 2025 – Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its 25th anniversary with a month-long series of giveaways, surprises and a striking new aircraft livery.
Launched in 2000 with just 76,000 members, Skywards has grown into a global powerhouse with over 37 million members in more than 190 countries. Over the past quarter century, it has transformed the way travellers engage with loyalty programmes — from flights and upgrades to shopping, hotels, dining and lifestyle rewards. Members have redeemed close to 400 billion Miles across thousands of experiences worldwide.
To mark the milestone, Emirates has unveiled a special silver-themed aircraft livery that will fly across its global network. The programme is also giving away 25 million Skywards Miles through raffles and bonus promotions, with top prizes of up to 1 million miles. For 25 days, members can expect exclusive offers, tier upgrades, airport activations and anniversary merchandise.
Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards, said:
“This is more than a celebration — it’s a thank you to our loyal members. Skywards has been on an incredible journey over the past 25 years, and we’re excited to keep soaring higher together.”
The silver jubilee campaign highlights Emirates’ commitment to rewarding loyalty while setting the stage for the next era of innovation in customer engagement.
Shopeju Olateju
NaijaTravels News